Humble
Studio

Commercial photography, film, creative direction, brand strategy & events management.

Cairo · Dubai · Toronto · MENA

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We create visual worlds for brands.

Humble Studio works across commercial photography, film, creative direction and visual production. We build campaigns from the concept stage, or step into an existing production where a specific eye is needed.

Founded by photographer and industrial designer Incia Khalid, the studio moves between Cairo, Dubai and Toronto, working with brands in fashion, beauty, wellness, food, technology, interiors and hospitality.

About the studio →
Fashion editorial detail of a model fastening a black heel in soft daylight

Services

  • 01

    Commercial Photography

    Campaigns, editorial, product, lifestyle, food and portraiture.

  • 02

    Creative Direction

    Concept, visual language and storytelling from first idea to final frame.

  • 03

    Film & Motion

    Campaign films, branded narratives and social content with a cinematic eye.

  • 04

    Art & Set Direction

    Mood, styling, set design and casting — the visual world around an idea.

  • 05

    Production

    People, places, logistics and details, managed end to end.

  • 06

    Brand Strategy

    Positioning, personality and audience — the foundation beneath the work.

  • 07

    Content Strategy

    Content pillars, formats and campaign direction across platforms.

  • 08

    Social Media Management

    Planning, production and publishing that keep a brand present.

  • 09

    Events Management

    Concept to on-ground execution for brand experiences.

All services →
Model in a red shawl holding tins of Rain Dust matcha and hojicha

Selected clients

  • Infinix
  • Amina K
  • TIFF/2026
  • KC
  • Chic Couture
  • Fava
  • Rain Dust
  • Rising Tides Production
  • Girls Gone Boss Podcast